Report

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

The 11 Providers That Matter Most And How They Stack Up

April 13th, 2021
With contributors:
Caroline Robertson, Robert Perdoni, Kara Hartig

Summary

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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