Wave Report

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

The 11 Providers That Matter Most And How They Stack Up

April 13th, 2021
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Robert Perdoni , Kara Hartig

Summary

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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