Report

The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021

The Eight Providers That Matter Most And How They Stack Up
April 26th, 2021
With
Robert Perdoni
and Christine Turley

Summary

In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers, we identified the eight most significant ones — Acoustic, Adobe, Cheetah Digital, Oracle, Salesforce, SAP, SAS, and Zeta Global — and researched, analyzed, and scored th

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