Wave Report

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

The Nine Providers That Matter Most And How They Stack Up

November 19th, 2019
With contributors:
Mary Pilecki , Chahiti Asarpota , Miriam Oesterreich , Christine Turley


In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage, Iterable, Mapp, Optimove, Sailthru, and Selligent Marketing Cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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