Wave Report

The Forrester Wave™: Email Marketing Service Providers, Q2 2020

The 13 Providers That Matter Most And How They Stack Up

May 12th, 2020
With contributors:
Mary Pilecki , Robert Perdoni , Christine Turley

Summary

In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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