Wave Report

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020

The Nine Providers That Matter Most and How They Stack Up

January 16th, 2020
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley


In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing Evolution, Merkle, Neustar, and Nielsen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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