Wave Report

The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

Adobe Offers A Leading Combination Of Strategy And Resources

April 8th, 2013
With contributors:
Rowan Curran , John Rymer

Summary

Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital marketers creating multichannel digital experiences. In Forrester's 100-criteria evaluation of WCM vendors, we identified the 10 most significant providers in the category — Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, OpenText, Oracle, SDL, and Sitecore — and evaluated them in three areas: current offering, strategy, and market presence. Application development and delivery (AD&D) professionals and their marketing and business peers can use these findings to understand the new generation of WCM solutions and select the right one to support their digital customer experience requirements.

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