Summary
Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners of the mobile wallet wars — by adding marketing value beyond payments — to become marketing platforms complementing merchants' own integrated apps. Read this report to understand the likely evolution of the wallet ecosystem in different countries and the opportunities that mobile wallets are opening up for marketing leaders to engage customers in their mobile moments.
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