Trends Report

The Future Of Mobile Wallets Lies Beyond Payments

Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

February 9th, 2015
With contributors:
Oliwia Berdak , Emily Collins , Sucharita Kodali , Luca S. Paderni , Benjamin Ensor , Julie Ask , Vanessa Zeng , Kasia Madej


Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners of the mobile wallet wars — by adding marketing value beyond payments — to become marketing platforms complementing merchants' own integrated apps. Read this report to understand the likely evolution of the wallet ecosystem in different countries and the opportunities that mobile wallets are opening up for marketing leaders to engage customers in their mobile moments.

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