Report

The Future Of Social Intelligence Is In The Enterprise, Not Marketing

Social Listening Platforms Flourish When They’re No Longer An Island
January 1st, 2018
With Contributors:
Erna Alfred Liousas
Caitlin Wall
David Novitzky
and Christine Turley

Summary

Now, B2C marketers must realize the next stage in social intelligence maturity: merging all types of social data with other data streams and incorporating them into business intelligence models to build more complete customer profiles.

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