Best Practice Report

The Heated Streaming Wars Are About Relationships

What Disney+ Teaches Marketers About Connecting With Customers

January 31st, 2020
With contributors:


The media business has always been the canary in the digital disruption coalmine, teaching everyone what’s coming next. The latest battle for digital dominance among video streamers is no exception. Amid all the focus on the rise of Disney+ as a rival to Netflix, what most observers will miss is that this isn’t just about the future of TV: It’s about the future of digital relationships. Read this report to learn how to create new relationships, extend old ones, and inject new life into stale ones. We call the winners and losers and teach you how to be more like the former.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.