Report

The Journey Measurement Framework Applied In B2C And B2B

A Journey Measurement Series Report
November 18th, 2018
With Contributors:
Amanda Chen
and Shayna Neuburg

Summary

This report provides illustrations of in-journey signals and end-of-journey success metrics for a B2B and a B2C journey; CX pros can use these as a starting point and inspiration for their journey measurement efforts.

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