The travel and hospitality industry has been one of the industries most badly affected by COVID-19. But after several months of halted operations and difficult choices, industry leaders are shifting their gaze from survival to recovery. This will be neither swift nor straightforward due to unprecedented challenges that fall outside anyone’s direct control. In this report, we reveal what it will take to adapt to the new normal as well as how some players are discovering new ways of doing business while showing resilience, the ability to plan for various scenarios, and customer empathy.