Trends Report

The Singapore Customer Experience Index, 2020

How Brands Build Loyalty With The Quality Of Their Experiences

October 5th, 2020
With contributors:
Frederic Giron , Harley Manning , Nancy Lin , Bill Nagel


How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the scores of five banks and six auto/home insurers in the Singapore Customer Experience Index (CX Index™). We also unveil new trends in CX quality and highlight the achievements of this year’s top-performing brand. Customer experience professionals can use this report to inform their ongoing improvement efforts and strategic initiatives.

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