Shop.org, the digital division of the National Retail Federation, in partnership with Forrester Research, conducted its annual survey of web retailers in May and June of 2015. This study is a review of the online marketing and merchandising metrics surfaced in that study, including allocation of budget on-site and off-site by eCommerce companies. Overall, eCommerce retailers are currently spending a single-digit percentage of their web sales on digital marketing efforts. The most common merchandising initiative for 2015 is a site redesign. This report is a follow-up to an earlier study titled "The State Of Retailing Online 2015: Key Metrics."