The State Of Retailing Online 2016: Marketing And Merchandising

Content And Social Media Marketing Are On Retailers' Radar
October 27th, 2016
With Contributors:
Jennifer Wise
and Claudia Tajima


Forrester partnered with, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared insights about their online marketing and merchandising m

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.