Report

The Strategic Role Of Identity Resolution

Identity Is Context In The Age Of The Customer
October 17th, 2016
With Contributors:
Fatemeh Khatibloo
Arleen Chien
and Laura Glazer

Summary

The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it's becoming more critical than ever for firms planning to link systems of insight and engagement to foster seamless an

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.