Best Practice Report

Top Tactics For Making A More Successful CX Business Case

August 24th, 2018
With contributors:
Brian Mukasa , Harley Manning , Shayna Neuburg


Building a compelling business case for investing in customer experience can be hard. But without a solid business case, CX leaders often struggle to get their organizations to invest in improving experiences. In this report, we describe 14 tactics that help CX leaders overcome common hurdles when gathering and analyzing data for their CX business case; we also provide a downloadable tool to conduct a ballpark estimate of the business impact of improving CX.

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