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For Customer Experience Professionals

Three Imperatives For Advanced CX Measurement Programs

Advanced Level: Measurement Practices For CX Transformation

February 24, 2021

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This report is part of "Act: Advanced Level" in The CX Transformation Playbook.

Why Read This Report

Once customer experience (CX) transformation leaders have evolved and scaled their CX measurement program, they need to further advance its effectiveness and efficiency. This report lays out three imperatives that CX pros must embrace. Forrester has updated this report based on new research.

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Table of Contents

  • Pivot Your CX Measurement Program In Three Crucial Ways
  • Supplemental Material
  • Related Research Documents

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