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For Customer Experience Professionals

Three Ways To Evolve CX Prioritization

Advanced Level: Prioritization Practices For CX Transformation

November 13, 2018

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This report is part of "Act: Advanced Level" in The CX Transformation Playbook.

Why Read This Brief

Companies with well-established, high-functioning prioritization competencies have a wide-open opportunity for innovation and experimentation. Customer experience (CX) professionals can focus their organizations on efforts that bring the greatest benefits to customers and the business through a range of approaches that fall outside typical definitions of prioritization. In this report, we examine three areas that offer opportunities for innovation in the CX management prioritization competency. Forrester refreshes this report regularly based on new research.

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