Thriving In A Post-Digital World
Adopt New Marketing Rules To Connect With Entitled Customers
April 26, 2016
Why Read This Report
We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more technology, nor a host of new processes. In this report, we assign marketers a post-digital charter with three new rules to live by. Every marketer will gradually go post-digital with capable companies facing urgent circumstances shifting first. As they do, marketers will relinquish old assumptions that will create algorithmic angels, new agency relationships, and more quality content.
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Table of Contents
- Welcome To The Post-Digital World
- Change Your Marketing Mindset
- Determine Your Path To Post-Digital
- Shift To Post-Digital No Matter What
What It Means
- A New Mindset Modulates Market Dynamics
- Supplemental Material
- Related Research Documents