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For B2C Marketing Professionals

Thriving In A Post-Digital World

Adopt New Marketing Rules To Connect With Entitled Customers

April 26, 2016


Why Read This Report

We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more technology, nor a host of new processes. In this report, we assign marketers a post-digital charter with three new rules to live by. Every marketer will gradually go post-digital with capable companies facing urgent circumstances shifting first. As they do, marketers will relinquish old assumptions that will create algorithmic angels, new agency relationships, and more quality content.

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Table of Contents

  • Welcome To The Post-Digital World
  • Change Your Marketing Mindset
  • Determine Your Path To Post-Digital
  • Recommendations

  • Shift To Post-Digital No Matter What
  • What It Means

  • A New Mindset Modulates Market Dynamics
  • Supplemental Material
  • Related Research Documents

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