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For CIO Professionals

Top Technologies For Your BT Agenda

July 29, 2014

Why Read This Report

In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their CIO is positioned to help. CIOs must turn this around by crafting a business technology agenda, distinct from their IT agenda, that keeps both B2B and B2C customers at the center of technology decisions and provides a shared vision for the whole organization to rally around. This report provides CIOs with a framework for convincing business partners of the CIO's vital role and identifies the top technologies that customer-obsessed firms must master.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Your Firm's Mission: Customer Obsession
  • The Customer Life Cycle Is Your Guide To Customer Obsession
  • The Top Business Technologies That Power The Customer Life Cycle
  • RECOMMENDATIONS

  • Use The Customer Life Cycle To Guide Continuous BT Agenda Planning
  • Supplemental Material
  • Related Research Documents

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