Trends Report

Trends 2016: North American Digital Banking

Digital Business Execs Must Step Up And Drive Digital Transformation

April 29th, 2016
With contributors:
Ellen Carney , Jacob Morgan , Benjamin Ensor , Mike Chirokas , Nicole Lesperance


Uncertain economic conditions, wavering markets, and tight budgets are increasing the pressure on digital teams to deliver a great amount and stretch their investment dollars further than ever. From deepening customer engagement to driving revenue and delivering innovative solutions to any number of customer and business problems, digital teams need to prioritize their investments. In this research, we explore what the state of the economy, digital disruption, and empowered customers mean for the priorities of digital business strategy executives at North American retail banks in 2016.

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