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For B2C Marketing Professionals

US Digital Marketing Forecast, 2014 To 2019

Spend Will Top $100 Billion, Overtaking Television Advertising

November 4, 2014

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Why Read This Report

By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable television advertising combined. Over the next five years, search will remain the largest share of the digital mix, but social media investment will grow faster than any other digital marketing channel. We expect marketing's increased investment in digital to get Kevin Spacey another Oscar nod, introduce personal networks for promotion and commerce, herald brand apostles, and necessitate a marketing cloud for agencies. This report is the latest of our formerly called interactive marketing forecasts.

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Table of Contents

  • Digital Marketing Spend Tops $100 Billion By 2019
  • Use Channel Growth To Inform Your Budgets
  • WHAT IT MEANS

  • The Coming Ad Glut Will Spawn New Developments
  • Supplemental Material
  • Related Research Documents

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