US eCommerce Forecast: 2013 To 2018
May 12, 2014
Why Read This Report
Forrester expects online retail sales in the US to reach $294 billion in 2014, or approximately 9% of all sales in the US. We're forecasting a strong compound annual growth rate (CAGR) of 9.5% between 2013 and 2018 for US eCommerce, yielding approximately $414 billion in online sales by 2018. By 2018, Forrester expects that online sales will account for 11% of total US retail sales. The key drivers of growth in the online channel? The increased penetration of mobile devices, including tablets, and greater wallet share shift to the web channel from online buyers, all driven by rich web offers from online merchants.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- US Online Retail Continues To Grow Rapidly
- Retailers Have Their Work Cut Out For Them In The Coming Years
- Supplemental Material
- Related Research Documents
Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)
April 13, 2016 | Michael O'Grady
Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update
January 7, 2016 | Michael O'Grady
Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update
January 6, 2016 | Susan Wu