Report

US Digital Marketing Forecast: 2016 To 2021

Digital Media Investment Will Near $120 Billion In Five Years
January 24th, 2017
With Contributors:
Carlton Doty
Jeremy Swire
Rachel Birrell
and Anna Berman

Summary

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social advertising while video will scale. These changes reflect a ne

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