US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

eCommerce Forecast Highlights And Tactics To Capture US Share
September 21st, 2017
With Contributors:
Susan Wu
Mark Grannan
Kristopher Arcand
Brendan Miller
and Sam Wolken


Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every part of the shopping journey to win, serve, and retain

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