Forecast Report

Multiscreen Shopping Experiences And Key Partnerships Drive US Mobile Commerce

Highlights From The US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

October 1st, 2015
With contributors:
Martin Gill , Susan Wu , Laura Naparstek , Nicole Lesperance


Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone and tablet retail sales through 2020, as well as an analysis of the drivers of growth and recommendations for eBusiness professionals to effectively address this shift in increasing web traffic and sales from mobile devices.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.