Report

US Online Retail Forecast, 2011 To 2016

eCommerce Tops $200 Billion In 2011
February 27th, 2012
With Contributors:
Patti Freeman Evans
Andy Hoar
and Douglas Roberge

Summary

eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this growth include consumers' greater comfort level with pu

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