US Retail Segmentation: Gen Y Online Shoppers

Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US
May 19th, 2014
With Contributors:
Patti Freeman Evans
and Laura Naparstek


In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness professionals must understand the key differences in how

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