Forecast Report

Understanding The Chinese Luxury Shopper

ForecastView Document

March 20th, 2017
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst

Summary

Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this conundrum and analyzes the key factors that drive luxury shopper behaviors in China. It also highlights the importance of Millennials and cross-border eCommerce to future luxury sales.

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