Report

Understanding Shopping Cart Abandonment

Customers Are Often Unprepared To Buy And Stunned By Shipping Costs
May 20th, 2010
With Contributors:
Patti Freeman Evans
and Brendan McGowan

Summary

Despite improvements in site design and increased consumer comfort with online purchasing, 88% of Web buyers say that they have abandoned an online shopping cart without completing a transaction. This is the same percentage as five years ago, suggesting t

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