Summary
Today's B2B marketers and their prospects are engaged in a frustrating content "dating" game that forces buyers to submit false information to access the content they need and results in marketing generating too many useless "leads." Forrester reviewed 35 B2B websites and interviewed 15 B2B marketing practitioners to assess the current state of content gating across four different industries and to uncover innovative approaches to this problem.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).