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For CMO Professionals

Use Cross-Functional Teams To Execute Digital Business Strategy

December 20, 2017

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Why Read This Report

Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a firm's digital maturity is a bellwether for its optimal organizational structure. As firms mature, digital leaders adopt one of three common organizational patterns. For those companies that have taken the first steps toward digital maturity — but are not leaders in digital — this report focuses on how to assemble and run cross-functional teams to elevate digital business success. This report is partly based on previous research published in the "Assemble Cross-Functional Teams To Achieve Digital Success" Forrester report.

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Table of Contents

  • Organizational Structures Evolve In Line With Digital Maturity
  • Assemble Cross-Functional Teams To Accelerate Digital Business
  • Take These Actions To Build Successful Cross-Functional Teams
  • Clarity Is Crucial To Cross-Functional Teams' Success
  • Recommendations

  • Start Small: Knock Down Some Walls And Build Something
  • What It Means

  • Cross-Functional Teams Will Require Wider Shifts In Org Culture
  • Supplemental Material
  • Related Research Documents

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