Best Practice Report

Use Cross-Functional Teams To Execute Digital Business Strategy

December 20th, 2017
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Martin Gill , Stephen Powers , Benjamin Ensor , Mike Chirokas , Sam Bartlett

Summary

Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a firm's digital maturity is a bellwether for its optimal organizational structure. As firms mature, digital leaders adopt one of three common organizational patterns. For those companies that have taken the first steps toward digital maturity — but are not leaders in digital — this report focuses on how to assemble and run cross-functional teams to elevate digital business success. This report is partly based on previous research published in the "Assemble Cross-Functional Teams To Achieve Digital Success" Forrester report.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.