Report

Vendor Landscape: Marketing Resource Management

Leverage MRM To Drive Customer-Obsessed Marketing Operations
October 20th, 2017
With
and Christine Turley

Summary

B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM solutions with more agile alternatives. But the current MRM marke

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