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For CMO Professionals

What Comes After The Unicorn Carnage?

Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

March 30, 2016

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Why Read This Report

By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all over again? No. The bubble popping will mean job loss in Silicon Valley and a pullback in disruptor investment, but not a collapse of tech spending or of the wider economy. Chief marketing officers (CMOs) should use this moment to encourage increased customer obsession as a way to catch up with customers and partner with the surviving disruptors on more equal footing.

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Table of Contents

  • The Unfolding Carnage Of Unicorns — There's Blood In The Water
  • Investors' View Turned Negative Because Disruption Is Hard
  • How The Unicorn Carnage Will Unfold
  • The Unicorn Carnage Won't Mean A Collapse In The Tech Economy
  • Smart Unicorns Will Learn From Their Ancestors
  • Recommendations

  • CMOs: Don't Pause — Keep Moving On Digital Transformation
  • What It Means

  • Unicorn Carnage Will Reshape The Next Wave Of Disruption
  • Supplemental Material
  • Related Research Documents

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