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For eBusiness & Channel Strategy Professionals

What Drives Mobile Banking Usage

Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers

June 27, 2016


Why Read This Report

Digital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and drive mobile banking engagement, this report outlines Forrester's data modeling and research on what drives mobile banking usage. Effective mobile alerts and apps that create feelings of accomplishment are the most powerful drivers of mobile banking usage.

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Table of Contents

  • Forrester Weaves Two Data Sources Together To Uncover Drivers
  • Accomplishment And Alerts Drive Mobile Banking Engagement
  • Mobile Apps Should Zero In On Both Utilitarian And Emotional Drivers
  • Recommendations

  • Double Down On Alerts
  • Supplemental Material
  • Related Research Documents

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