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For Analyst Relations Professionals

When Analyst Relations Milestones Count More Than KPIs

March 20, 2019

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Why Read This Report

Executives often expect analyst relations (AR) managers to define, track, and report AR's progress through key performance indicators (KPIs). But sometimes meaningful KPIs aren't available, and AR managers should use an alternative — milestones. In this report, we show when the milestone approach works better and how to use that approach.

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Table of Contents

  • Executives Misdirect AR To Report KPIs
  • Milestones As An Option For Reporting AR Progress
  • Recommendations

  • Optimize Progress Reports For The Non-Numeric Nature Of Milestones
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