Trends Report

Why CX? Why Now?

Use Our Infographic To Get Your Executives To Back You

October 5th, 2016
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
Samuel Stern, null
Samuel Stern
With contributors:
Harley Manning , Deanna Laufer , Scott Ross , Rachel Birrell

Summary

Despite growing interest in the discipline, many business leaders still pay only lip service to customer experience (CX), leaving experience improvement either underfunded or on the cutting-room floor. To help CX pros change that, this report provides the key arguments they need to convince their colleagues and executives that CX is not only valuable but also critical to business success. And to really hammer the point home, the infographic included in the report should help communicate viscerally the value of customer experience.

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