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For Customer Experience Professionals

Why CX? Why Now?

Use Our Infographic To Get Your Executives To Back You

October 5, 2016


Why Read This Report

Despite growing interest in the discipline, many business leaders still pay only lip service to customer experience (CX), leaving experience improvement either underfunded or on the cutting-room floor. To help CX pros change that, this report provides the key arguments they need to convince their colleagues and executives that CX is not only valuable but also critical to business success. And to really hammer the point home, the infographic included in the report should help communicate viscerally the value of customer experience.

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Table of Contents

  • Transforming Customer Experience Is More Important Than Ever
  • But Most Companies Have A Long Way To Go
  • Companies Must Accelerate Their CX Efforts
  • Recommendations

  • To Get Buy-In, Share The Business Benefits Of Customer Experience
  • How Forrester Can Help

  • Forrester Can Support Your CX Transformation
  • Supplemental Material
  • Related Research Documents

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