Trends Report

Why Amazon Matters Now More Than Ever

July 26th, 2012
BW
Brian Walker
With contributors:
Zia Daniell Wigder , Patti Freeman Evans , Sabine Poltermann , Douglas Roberge

Summary

As Amazon.com has grown aggressively in recent years, expanded into diverse businesses, and achieved profitability, its impact on the eBusiness and retail sectors is now top of mind. For many businesses, Amazon is simultaneously a sales channel, a potential service provider, and a competitive threat. This report explores the drivers of Amazon's top- and bottom-line growth to date, how it has managed to achieve success and what that success means for retailers and eBusiness execs, where the firm is vulnerable, how other retailers can effectively coexist in this new retail environment, and the strategic lessons other businesses can learn from Amazon.

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