Why Paying Employees For Delivering Good CX Is A Bad Idea

How CX Pros Can Make Every Employee Accountable For CX Delivery Without Resorting To Monetary Incentives
May 23rd, 2018
With Contributors:
William Willsea
Ben Salamin
and Shayna Neuburg


This report exposes five myths that lead companies to rely on monetary CX incentives, recommends better ways for driving customer-centric behaviors that improve CX delivery, and guides CX pros on weaning their organizations off monetary CX incentives.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.