Report

Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

May 2nd, 2011
With Contributors:
Mark Mulligan
Annie E. Corbett
and Charles Golvin

Summary

Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe this is a fundamental "either/or" choice, current consumer

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