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For CMO Professionals

Will People Really Do That?

Marketers Must Get Ready For Hyperadoption Now

April 14, 2015

Why Read This Report

Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering in a new stage in consumers' behavior that we are calling hyperadoption. Thanks to hyperadoption, your customers will eagerly adopt new behaviors that you previously would have had difficulty imagining. As the CMO — the holder of the keys to the customer — you will be unable to keep up if you fail to understand what makes these new experiences not only possible but also inevitable. Forrester explains how the digital disruption of consumers' cognition forever alters the relationships that consumers have with brands. Read this report to understand how you can successfully participate in the next big thing that consumers do by building the right connection with the right customers at crucial moments in the hyperadoption cycle: attention, intention, and action.

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Table of Contents

  • The Future Is Not Here Yet, But It's Coming Fast
  • People Will Overcome Their Natural Bias Against Change
  • How To Win In A World Of Hyperadoption
  • RECOMMENDATIONS

  • Ask Five Questions To Be Ready For The Next Hyperadopted Thing
  • Related Research Documents

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