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For B2C Marketing Professionals

Windows 7 Early Adopters Are Very Satisfied

A Surprising Number Of Consumers Have Upgraded Their Old PCs

March 29, 2010

Authors

  • By J. P. Gownder,
  • Abe Garon
  • with Doug Williams,
  • Laura Wiramihardja

Why Read This Report

Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good news for Microsoft: The characteristics of the early adopters of Windows 7 align with some of the key new features of the operating system.

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