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For B2C Marketing Professionals

Windows 7 Succeeds In Raising Awareness

But Many Consumers Are Still Uncertain About Upgrading From XP

March 29, 2010


  • By Abe Garon,
  • J. P. Gownder
  • with Doug Williams,
  • Laura Wiramihardja

Why Read This Report

With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming consumers' painful memory of Windows Vista. Initial consumer response to Windows 7 has set Microsoft up for success, but it still has hurdles to leap.

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