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For B2C Marketing Professionals

You Don't Need A "Social Marketing" Strategy

July 29, 2016

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This is the Vision report in The Social Marketing Playbook For 2017.

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Why Read This Report

Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use social insights to improve the rest of their marketing campaigns. But social media can offer brands far more than just marketing value — so we also explore how social technology helps companies transform for the post-digital world.

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Table of Contents

  • You're Doing Social Wrong
  • Social's Sweet Spot Is The Marketing Department
  • Social Expands Business Success Beyond Marketing
  • Social Will Pervade Your Post-Digital Transformation
  • Recommendations

  • Develop Five Core Competencies To Achieve This Vision
  • Supplemental Material
  • Related Research Documents

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