Your Brand's Customer Experience Depends On Partner And Customer Understanding

Best Practices For Qualitative And Quantitative Research With And About Partners
December 14th, 2020
With Contributors:
Brian Mukasa
and Shayna Neuburg


B2B2C firms looking to improve the end-customer experience must first understand the current experience — not just of the customers but of the partners who deliver those experiences as well. This report highlights best practices for conducting qualitative

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