Trends Report

Your Operating Model Must Enable Innovation

Embrace Continuous, Value-Aligned Discovery To Serve A Volatile Reality

November 5th, 2020
With contributors:


Organizations worldwide find themselves in a new and challenging economic environment that demands rapid adaptation. Based on 20-plus interviews with senior digital executives and global thought leaders, this report discusses key changes in organizational operating models, originating in technical trends (agile and DevOps) and increasingly seeing adoption across all lines of modern business. This report helps operations leaders gain an enhanced understanding of the macro operating-model trends affecting their organizations, processes, platforms, and capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.