Best Practice Report

A Blueprint For Enterprise Marketing Technology

March 13th, 2020
With contributors:
Mary Pilecki , Stephanie Liu , Chahiti Asarpota

Summary

Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional’s to-do list. But you can’t do it alone. You and your technology organization counterparts must maximize your firm’s EMT investments to improve customer experience and spark continuous interactions with your customers. This report provides a blueprint for planning an enterprise marketing technology strategy based on an assessment of your current capabilities.

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