Best Practice Report

A Blueprint For Enterprise Marketing Technology

March 13th, 2020
With contributors:
Mary Pilecki , Stephanie Liu , Chahiti Asarpota


Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional’s to-do list. But you can’t do it alone. You and your technology organization counterparts must maximize your firm’s EMT investments to improve customer experience and spark continuous interactions with your customers. This report provides a blueprint for planning an enterprise marketing technology strategy based on an assessment of your current capabilities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.