A CMO’s Guide To Assigning Responsibilities For Digital Marketing

CMOs must appreciate that effective digital marketing has become a shared responsibility across the entire marketing function of a B2B organization. This means that assigning appropriate responsibilities for managing digital marketing across the marketing function is a key task for CMOs. This report provides CMOs with an overview of key digital marketing goals and responsibilities to keep in mind when planning and coordinating the actions of multiple teams. Moreover, the report helps CMOs select the most appropriate approach for assigning digital marketing responsibilities to meet the digital goals of their particular organization.