Rani Salehi is a principal analyst at Forrester who advises CMOs and senior executives on how to redesign marketing organizations to operate with clarity, speed, and accountability under changing business conditions. Her work focuses on marketing operating models, organizational design, and the integration of AI into how decisions are made and work gets done. She helps leaders define decision authority, align teams and resources, and establish the structures that enable marketing to perform as a coordinated, enterprise function.

Rani’s research challenges static organizational models built for stability rather than change. She introduces adaptive approaches that help leaders continuously realign priorities, talent, and execution across marketing, sales, product, and customer teams to drive growth and improve performance at scale. She works with clients on complex transformations, including rebuilding marketing organizations, redefining decision-making, and establishing operating models that scale with both growth and AI adoption. Her guidance combines Forrester research with direct executive advisory to leaders at some of the world’s most influential companies. Her conviction is that no investment outperforms organizational clarity. Clarity comes from the decisions leaders make, the structures they design, and how they communicate both.