Scientists have long been researching ways to bridge the seemingly irreconcilable chasm between automating for efficiency and maintaining humane working conditions. Recent advancements in AI-powered automation technologies like robotic process automation (RPA), digital process automation (DPA), and low-code platforms revive this question for European business leaders, labor unions, and citizens. This report shows tech execs how to look beyond efficiency and use Forrester’s robotics quotient (RQ) framework to put people at the center of opportunities to use automation to improve customer and employee experiences, operational effectiveness, and resilience.